This textual analysis demystifies the issue of ethos in social media. Social media users make an art of creating themselves online for their following audience to see. The impressions an audience of followers makes about a social media user comprise that user’s ethos, or character. Utilizing the studies of both communication and rhetoric, this study will further understanding of social media’s omnipresent affect on interpersonal identity creation and interpretation. This study will apply rhetorical criticism to examples of social media, treating them as rhetorical artifacts to analyze and understand. What constitutes ethos within social media will ultimately be discovered through deep reflection of current research and electrification of tools of criticism that have been used by rhetoricians dating back to classical times.




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