Archive for May, 2015

As the adaptable study of rhetoric expands its reach to the digital realm, the definition of ethos expands with it.  Gurak and Antonijevik say, “For the majority of online information–everyday information– ethos is simply the most powerful and important of the classical appeals, the one that holds up best and is most explanatory of the bulk of […]


The study of rhetoric is appreciated as an adaptable tool for understanding not only pieces of work  easily identifiable as rhetorical artifacts– speeches, op-eds, sermons– but also for understanding human thought.  Perhaps more internal to any rhetorical study is the objective to understand the rhetorician himself, in addition to his work.  The works of a creator derive from […]